Storadera is an Estonian startup who has developed a unique and smart technology to be able to provide to B2B customers up to 5x more affordable cloud storage service compared to incumbent players like AWS, Google and Microsoft. Purpose of raising funds is to speed up technology development and to reach out to foreign markets.
Participants in the funding round were Pipedrive founder’s packed Honey Badger Capital, investment firm Superangel, Bolt co-founder Martin Villig, Bolt ex CTO Rain Johanson, serial investor Mikko Silventola and several private individuals.
According to Ragnar Sass, one of the founders of now multi billion dollar company Pipedrive, partner in Honey Badger Capital and also a successful investor, one of the main advantages of Storadera is that very many startups don’t even dare to think about competing with AWS, Google or Amazon. As cloud storage is an immense market, then there is for sure space for services like Storadera is building. First paying customers have been proving the need for such a service.
There are a lot of European businesses who’d like their data to be stored by a European cloud storage service provider. According to Tommi Kannisto, CEO of Storadera, there is currently no European origin competitor in the same price range and it gives a strong advantage to us. Although we are an Estonian company, we see our customer base mainly outside of Estonia. First we’ll target the Nordic market and other European countries will follow. In the longer run is planned expansion to North America.
Storadera service is mainly targeted for businesses who are aiming to store, backup and archive their data in the cloud. Potential customers are also companies who have still not started to use cloud services, because they consider this too expensive or too complicated.
Our mission is to provide scalable service and at the same very simple and predictable pricing and therefore lower the barrier for businesses adopting cloud services and save data storing costs.
Tommi Kannisto, CEO